There’s a scene in the film “Elf” where our hero – a naïve Elf lost in New York – sees a sign for “world’s best cup of coffee”. He rushes into the café screaming “congratulations!!” to the confusion of everyone in the grotty looking outlet. The point is people have gotten numb to marketing claims.
Blogs are a good idea, aren't they? Most companies think so. According to hubspot, 62% of companies now have a blog. Great - but how do you get people to actually visit your blog?