Blogging in a vacuum.
Blogs are a good idea, aren’t they? Most companies think so. According to hubspot, 62% of companies now have a blog. Great – but how do you get people to actually visit your blog?
You could try to ‘build an audience’ by befriending other bloggers. You could share your blogs on social media. You can even pay companies like Outbrain to include a link to your blog at the bottom of articles on major newspaper sites.
But sadly not many people are going to find you through your social media posts (unless these are already highly developed). And paying third parties to promote your content is costly.
That’s the problem we had at our previous company – our genius content (well, we thought so anyway) was being delivered into a vacuum. Meanwhile, people in the team happily spent their days emailing or calling customers and prospects.
Why not drive traffic to your blog by inserting snippets and images from your blog into your employee emails?
Solving this ‘traffic problem’ was at the heart of the idea behind EmailBee. We thought “why not make it easy for companies to insert an image and snippet from their blog into employee emails?”, Suddenly you are accessing hundreds or thousands of people that your employees email with each week. The very people most likely to be interested in your blog content.
We’re beta testing the EmailBee outlook addin at the moment, but we’ll let you know when it’s ready to launch – we hope you’ll try it out. We’ll be working on addins for other email clients shortly after.
Oh and we’ve been encouraged by recent Mckinsey study that reinforced the importance of email for winning customers:
‘E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. That’s because 91 percent of all US consumers still use e-mail daily’.