Here are our 8 tips for making your email signature look great. Let’s start with simple text as a signature:
- Choose a different font to your main body text. Also change the colour – a 70% grey shade can work well, or equally a dark blue.
- Put your name in bold. This separates it from the rest of the signature.
- Put your address on one line. This makes your signature look neater and easier to scan.
- Don’t use icons for telephone, email etc. If people have plain text or don’t allow the images it will look messy.
- Add a logo but don’t make it too big. No bigger than 150 px wide and 100 px high. Make sure to link the logo to your website.
- Use ‘shift-return’ rather than just return to start a new line in your signature – the people receiving your emails will be using a mix of email clients to read your email. Some of these email clients (such as gmail) render a double spacing when ‘return’ is used to start a new line. This means your signature will appear spread out to those recipients.
- Don’t bother with social media icons apart from linkedIn. No-one is going to click through to see your company stuff just because they have a facebook page. If your organization wants to build social media followers insert your latest posts using the EmailBee add-in.
- Do include a linkedIn button. You do this by copying one of the buttons here: https://www.linkedin.com/profile/profile-badges and then adding a linking to the “a href=” link at the top of the code that is provided next to the badge.