Entries by Aman Grewal

Death by Newsletter

The end is nigh. We are all going to drown in the digital sea of emailed offers. It’ll happen on a Friday before a long weekend. Battered by Thursday’s 20% off on suits, pizzas, luxury hotels, kitchenware, boxer shorts and summer dresses, Friday will tip us over the edge. The tsunami of discounts will suddenly […]

A chat about Content marketing and coffee

There’s a scene in the film “Elf” where our hero – a naïve Elf lost in New York – sees a sign for “world’s best cup of coffee”. He rushes into the café screaming “congratulations!!” to the confusion of everyone in the grotty looking outlet. The point is people have gotten numb to marketing claims.